Feverish Ice Cream and Gourmet Pops
Our mission is to introduce the world to a new way of enjoying ice cream while making the world a sweeter place. Here’s the full length movie…. The ice cream truck industry was long overdue for a makeover when ice cream enthusiast Felecia Hatcher fell flat on her face while attempting to chase an ice cream truck in heels. Upon her decent to the ground she came up with the idea of a hip ice cream truck with upscale ice cream catering for adult events (she was on the ground for a long time). Her sweet dreams turned into reality in 2008 when husband and wife duo Derick Pearson and Felecia Hatcher got the pink slip from their marketing jobs and decided to pursue her wacky dream of starting a hip ice cream truck company. They had humble beginning buying 2 tricycle carts they found on the upscale shopping site craigslist and are peddling their way to sweet success. Today the boutique gourmet popsicle and ice cream catering company is heating up the streets of Miami and creating a buzz with clients like Google, William Sonoma, Live Nation, JCrew, Tom Cruise, Vitamin Water, BB&T Bank, Universal Music, Cirque de Soleil, Playboy, Cox Radio, Bacardi and the US Census Bureau. The company has been featured on The NBC Today Show, The Cooking Channel, Modern Luxury Magazine, FOX/Deco Drive, NBCMiami, Miami Herald, Entrepreneur.com, Inc.com, Daily Candy, Boston Globe, Budget Travel Magazine, Black Enterprise and Air Tran Magazine as well as being named one of the Top 10 Eco-Friendly Food Trucks in the US by MNN.com. Their new hip twist on childhood ice cream trucks and carts carry exciting flavors like Chocolate Banana Sea Salt, Mango Bourbon and Kiwi Limeade, all while fusing art, music, and social awareness with America’s love affair for Ice Cream. The Catering department specializes in providing upscale ice cream catering to Weddings, Galas, and Corporate Marketing campaigns. Ice Cream Makes Life Sweeter Feverish Ice Cream has given the ice cream industry an Ice Cream “Social†Life. Not only do our trucks have a smaller carbon foot print then most junkie ice cream trucks crawling around neighborhoods we promote sustainability through innovation and donate a portion of each popsicle we sell to local organizations through our PopPreneur Program. The initiative brings the owners into local classroom to work with students on high school completion, renewable energy, college prep and decreasing the 31% youth unemployment epidemic through urban farming, entrepreneurship training and a youth entrepreneurship partnership where kids age 11-18 run their own Feverish cart and learn how to start and run their own business and create jobs for their peers.
- Industry: Food & Beverage
- Year Started: 2008
- Organization Type: For-Profit
- # of Employees: 6 ( as of Jan 1, 2012)
Felecia Hatcher
Felecia has dedicated her life to inspiring a new generation of leaders through her conversational talks on Entrepreneurship, College Funding and Personal Branding. Hatcher has been honored by Empact 100 one of the Top 100 Entrepreneurs under 30, Featured on the NBC Today Show-Young African American’s Making History, a TEDx a and White House Young America presenter and featured on the Food Network, Inc.com, Wall Street Journal, Entrepreneur, Essence Magazine and Black Enterprise. As a “C†student in high school Hatcher beat the odds and won over $100,000 in scholarships to attend college by getting creative. She used her experience and knack for personal marketability to start her first business called Urban Excellence as a freshman in college. The company built and ran innovative college prep programs for companies like DeVry University, MECA, AMPS Institute, the YMCA, and the Urban League. After Urban Excellence, Hatcher went on to a successful career spearheading tech and experiential marketing and social media campaigns around the country for Fortune 500 companies like Nintendo, Sony, Wells Fargo’s Second Life Video Game, Microsoft and Little Debbie. Hatcher also worked for the NBA as the Front Office Marketing Manager for the Minnesota Lynx and spearheaded their 10th anniversary re-branding campaign. Felecia has dedicated her life to inspiring a new generation of leaders through her conversational talks on Entrepreneurship, College Funding and Personal Branding. Hatcher has been honored by Empact 100 one of the Top 100 Entrepreneurs under 30, Featured on the NBC Today Show-Young African American’s Making History, a TEDx a and White House Young America presenter and featured on the Food Network, Inc.com, Wall Street Journal, Entrepreneur, Essence Magazine and Black Enterprise. After falling flat on her face while attempting to chase an ice cream truck in heels Hatcher started a gourmet popsicle and ice cream catering company in 2008. The company specializes in vegan friendly and spiked popsicles for events and retail. Again tapping into her knack for marketing Hatcher formed many strategic partnerships through her company Feverish Ice Cream using popsicles to help companies like Google, Universal Music, Adidas, Whole Foods, Live Nation, Bacardi, JCrew, Capitol Records, Maker’s Mark, The US Census Bureau, The W Hotel, Playboy, Tom Cruise, and Vitamin Water promote their new products through her trucks, carts, social media networks and sponsored ice cream give-a-ways. The company is dedicated to sustainability and innovation donating a portion of each popsicle sold to charity as well as running a youth entrepreneurship program called PopPreneurs where Hatcher and her partner Derick Pearson teach kids in urban areas how to become entrepreneurs through donated ice cream carts, hands on training and urban farming. Hatcher travels the world speaking to students and young adults and is the author of 2 books The “C†Students Guide to Scholarships, and How to Start a business on a Ramen Noodle Budget.
- Age: 41
- Ethnicity: Black
Derick P
Derick is a trailblazing social entrepreneur with an authentic voice for change. For the past decade Derick has dedicated his life to inspiring a new generation of leaders through his conversational talks on business, technology and Pan African empowerment. Pearson graduated from Morehouse College with a degree in Economics and Mathematics. In 2011 Derick was honored at the White House for the Empact 100 awards for being one of the Top 100 Entrepreneurs under 30 as well as his company being featured in NBC Today Show, The Cooking Channel, Washington Post, Boston Globe, and Black Enterprise Magazine. After graduating from Morehouse College Pearson worked as a Financial Analysts for Target managing 250 million dollars for one of the nations top retailers. After Target he went on to have a successful career running marketing programs for Verizon, Nintendo, PNC Bank, US Air Force Super Car and Direct TV. In 2010 Derick spearheaded President Obama's national education initiative where he traveled around the nation helping to increase high school graduation rates by promoting college path's in STEM subjects (Science, Technology, Engineering and Mathematics) to disadvantaged high schools students through a virtual energy lab. Derick is the co-owner of a successful Miami based Gourmet Popsicle company called Feverish Ice Cream and a youth entrepreneurship foundation called PopPreneurs that teaches kids 11-18 yrs old entrepreneurial skills through urban farming, STEM and ice cream carts. He has also been featured in the Washington Post, ABC News, the Food Network and Black Enterprise magazine for his work in financial literacy, experiential marketing, entrepreneurship and his dedication to helping African American students get excited about technology and entrepreneurship.
- Age: 40
- Ethnicity: Black
