Agency672 simplifies the process of planning and buying all forms of Out-of-Home Media globally for advertising agencies and advertisers directly. We have an unique expertise in helping marketers strategically link the online world with the physical world through the use of social media, digital out-of-home platforms and mobile media. Our turnkey service also streamlines all the contracting, proof-of-performance, and billing associated with a campaign. In addition to serving as a resource to advertising agencies and advertisers directly, Agency672 utilizes its relationships within the media community to coordinate pro-bono or significantly discounted advertising campaigns for non-profits. To date, Agency672 has coordinated the First Lady's "DrinkUp" initiative; providing over $4MM in free media space to the campaign, provided discounted media assets to the Happiness Assembly, and coordinated a pro-bono campaign for Sing for Hope.
- Industry: Advertising & Marketing
- Year Started: 2013
- Organization Type: For-Profit
- # of Employees: 1 ( as of Dec 31, 2013)
Daniel Wilkins is a media professional specializing in out-of-home and digital place-based media, with extensive experience across a variety of client categories. In January 2008 he launched the first ever privately held media agency solely dedicated to the planning and buying of digital place-based media campaigns, called n2. He successfully negotiated the sale of both of his companies, Wilkins Media Company and n2 in 2012 to a private investment group. In December 2013 Daniel launched Agency672, which simplifies the planning and buying process of all out-of-home media formats globally. He also currently sits on a number of industry related advisory committees. When he isn’t helping create and manage dynamic out-of-home media campaigns for his clients, he can be found climbing a mountain, running a race or spending time with his wife, daughter and two dogs.
- Age: 35
- Ethnicity: Caucasian