We’re pioneering a model that uses predictive science to measure the viral potential of websites and apps. You might have heard of some of our websites and apps, including OMG Facts, MuggleNet, Dose, and Smartphowned. Nearly twenty million people use our websites and mobile apps each month.

  • Industry: Media
  • Year Started: 2009
  • Organization Type: For-Profit
  • # of Employees: 32 ( as of Dec 31, 2013)

Emerson Spartz


Emerson Spartz is one of the world's leading experts on internet virality and has been featured in major media including the Wall Street Journal, CBS Evening News, CNN, MSNBC, and Fox News. As the CEO of Spartz Inc, he runs one of the fastest-growing digital media publishers with 160 million page views per month. The Spartz Network includes eighteen websites ranging from OMG Facts to GivesMeHope and SmartphOWNED. At the age of 12, Spartz founded MuggleNet, the #1 Harry Potter website, which attracted 50 million page views per month. By the age of 19, Spartz became a New York Times bestselling author after publishing his first book.

  • Age: 30
  • Ethnicity: Caucasian

Gaby Spartz

VP of Content/Co-Founder

At age 12, Gaby founded, one of the largest communities of all things cute. When Gaby and the Internet met over a decade ago, it was love at first sight. Born and raised in Quito, Ecuador she spent her childhood chasing high scores in video games and even higher scores in life. This earned her a ticket to the University of Notre Dame, where she graduated with a degree in Management. Shortly after graduation, she co-founded OMG Facts and embraced her true calling.

  • Age: 30
  • Ethnicity: Caucasian

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