Next Big Sound, Inc

Next Big Sound is the leading provider of online music analytics and insights. Next Big Sound merges billions of social music data points for hundreds of thousands of artists from the most relevant streaming sites and social networks with customers’ proprietary sales data. For the first time, people can track an artist’s .com traffic, unit sales and radio data alongside social media networks and promotional events to measure results and gain actionable insight from activity, both online and off. The Next Big Sound platform allows the measurement and granular visualization of fan density, sales and site traffic in powerful graphs, by geographic region, as well as weekly email reports to help inform decisions. Next Big Sound is used by thousands of individual bands and managers as well as the biggest labels and distributors in the world. Next Big Sound powers the Social50 for Billboard Magazine.

  • Industry: Software
  • Year Started: 2008
  • Organization Type: For-Profit
  • # of Employees: 23 ( as of Dec 31, 2013)

Alex White


Alex White co-founded Next Big Sound in 2008, while in his last semester at Northwestern University. The analytics service measures daily music consumption and purchase decisions around the globe. From Facebook fans to sales, Next Big Sound combines artist activity with context to help the modern music industry make decisions. White and his co-founders have been featured in Billboard (10 best music companies) New York Times, CNN, Forbes (30 under 30), Techcrunch, BusinessWeek (25 under 25) and more. Next Big Sound works with thousands of customers, from individual artists to major labels, and licenses two charts to Billboard magazine. In 2012 the start-up announced a $6.5 million dollar series A financing from IA Ventures, Foundry Group, SofttechVC and other notable angel investors.

  • Age: 31
  • Ethnicity: Caucasian

David Hoffman

co-founder and head of product and design

head of product and design, businessweek entrepreneur 25 under 25

  • Age: 31
  • Ethnicity: Caucasian

Samir Rayani


chief technology officer, named businessweek entrepreneur 25 under 25

  • Age: 31
  • Ethnicity: Middle Eastern

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