RadiumOne





RadiumOne is the leader in social advertising for the Open Web. RadiumOne’s innovative Dynamic Audience Platform (DAP) harnesses social interaction data to fuel new audience expansion and create unparalleled efficiency and scale. At the core of the RadiumOne DAP is the patent-pending ShareGraphTM technology and RadiumOne’s first party social products Via.Me, Po.st and re.Po.st. The DAP meshes first party data, with ShareGraphTM and traditional targeting methodologies to fuel and expand new audience segments and turn awareness into purchase intent. Based in San Francisco, with offices across the US, the UK and France, To learn more about RadiumOne Labs, please visit http://radiumone.com

  • Industry: Advertising & Marketing
  • Year Started: 2009
  • Organization Type: For-Profit
  • # of Employees: 175 ( as of Jan 1, 2012)
www.radiumone.com
 

Gurbaksh Chahal

Gurbaksh Chahal is the founder and CEO of RadiumOne—his third online ad company. RadiumOne delivers unprecedented results for brands through its innovative Dynamic Audience Platform (DAP). RadiumOne’s DAP leverages real-time social interaction data from across the Open Web, its patent-pending ShareGraph™ technology amplifies audience scale and turns social audiences into customers across the Open Web. RadiumOne’s platform has access to over 12 billion RTB ad impressions daily. Previously, Gurbaksh founded Blue Lithium, which brought major brands into the ad network space for the first time. Blue Lithium quickly became an online advertising leader by focusing on data, optimization, and analytics and also introduced some of the first behavioral targeting capabilities online. Blue Lithium was acquired by Yahoo! for $300 million. Gurbaksh founded his first ad start up, Click Agents, in 1999. ClickAgents was a pioneer in performance-based advertising, and was merged with ValueClick in a $40 million transaction. Gurbaksh has been featured in various media outlets such as The Oprah Winfrey Show, Bonnie Hunt, Neil Cavuto, The New York Times, MSNBC, Entrepreneur Magazine, Forbes, and BusinessWeek. On April 29, 2010, Chahal was awarded the Leaders In Management Award and an Honorary Doctorate degree in Commercial Science from Pace University for his career achievements as an entrepreneur.

  • Age: 41
  • Ethnicity: South Asian
 
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